Regardless of what kind of business you are carrying out, products or services, you will need to come up with great and innovative strategies that will offer great discounts and the likes for your customers at least on a seasonal basis. This is a great way to build good public relations and expand your customer base while also getting in some extra cash before the end of your financial year. Here are some great ways to attract customers to your business.
Give a countdown
It could be creative adverts on social media or sale signs for shops, you can easily give a countdown that will heighten the anticipation of the customer. Doing this will maximize engagement as well because the customers will know that something good is going to be on offer and they will continue to keep tabs on it. It also helps to inform people beforehand of a date for the promotion so that if needed they can free some time and come for the promotion. This will maximize the crowd that will come in as well.
Make it creative
Instead of going with the traditional insignia that is related to a seasonal promotion get creative with things like opening door signs and others. Make sure that even in the way you approach and market the product or service to customers, you remain fresh and creative. The same old deal that has been offered before will get less interest as compared to something that is catchy and worth it.
Social media is your best buddy
Social media is perhaps the best way to get some cost effective and really successful PR for your product or service. But in this case you need to be mindful of the content that you use, graphics and the manner in which you plan out your digital strategy. If you cannot handle this by yourself get some good freelancers to do the job for you at a lower cost than full time employees and also keep an eye out for any advice that you may receive from friends and family who have the experience of doing this before. It is always good to get feedback from a third party.
Use excellent customer service
Customer service is key to anything. But here’s the deal, if you have not been good at looking after your customers consistently, do not expect them to jump in on the offers that you are advertising for. They will be reluctant because they have not been happy with your service beforehand. Therefore maintaining great customer care is one way in which you can guarantee increased revenues, if you keep doing it consistently from the start of your business.