Regardless of what kind of business you are carrying out, products or services, you will need to come up with great and innovative strategies that will offer great discounts and the likes for your customers at least on a seasonal basis. This is a great way to build good public relations and expand your customer base while also getting in some extra cash before the end of your financial year. Here are some great ways to attract customers to your business.

Give a countdown

It could be creative adverts on social media or sale signs for shops, you can easily give a countdown that will heighten the anticipation of the customer. Doing this will maximize engagement as well because the customers will know that something good is going to be on offer and they will continue to keep tabs on it. It also helps to inform people beforehand of a date for the promotion so that if needed they can free some time and come for the promotion. This will maximize the crowd that will come in as well. 

Make it creative

Instead of going with the traditional insignia that is related to a seasonal promotion get creative with things like opening door signs and others. Make sure that even in the way you approach and market the product or service to customers, you remain fresh and creative. The same old deal that has been offered before will get less interest as compared to something that is catchy and worth it.

Social media is your best buddy

Social media is perhaps the best way to get some cost effective and really successful PR for your product or service. But in this case you need to be mindful of the content that you use, graphics and the manner in which you plan out your digital strategy. If you cannot handle this by yourself get some good freelancers to do the job for you at a lower cost than full time employees and also keep an eye out for any advice that you may receive from friends and family who have the experience of doing this before. It is always good to get feedback from a third party.

Use excellent customer service

Customer service is key to anything. But here’s the deal, if you have not been good at looking after your customers consistently, do not expect them to jump in on the offers that you are advertising for. They will be reluctant because they have not been happy with your service beforehand. Therefore maintaining great customer care is one way in which you can guarantee increased revenues, if you keep doing it consistently from the start of your business.

Business consultancy involves developing strategies that helps businesses restructure for more profitability or overall improve their marketing or operational activities to name a few. As a business consultant you will have to get the necessary qualifications and experience in order to find work even if you plan on working on your own. Read on to find out the key qualifications that you will need in order to be a business consultant.

Getting a formal education

Starting with high school, consider taking classes related to business management and join clubs and societies to help you socialize and gain experience from the start. If you have aspirations to work as a business consultant, a bachelor’s degree in management or relevant field at the least is important as without one, chances are that your resume will be fall under a stack of qualified applicants in what is a competitive market. Booklet printing services will help you print your resume when it is time to send applications for potential jobs. You can further highlight your qualifications by specializing in an area of study through a masters or MBA program. 

Work experience

While studying or after graduating, getting experience in internships or as trainee consultants will give you valuable skills and experience needed to get to the top levels eventually. Having experience with reputed companies are often life changing and sometimes more important than any education or certification. Initially as a trainee you will be doing mundane tasking mostly that are administrative such as maintaining custom invoice books, as you gain more experience, you will be allowed to handle with clients directly.

Getting certified

In the business consultancy field, it is required to have some form of certification based on the specialty of consultancy before you start practicing and handling clients directly. For example; for small businesses, you can get a certification from the Association of Accredited Small Business Consultants before you go ahead. Some institutes may require a particular number of years of work experience before issuing a certification so be aware of what these requirements are as it would depend from place to place.


Most certifications will require you to spend time training and also taking up a course before finally sitting for an exam. These training or review programs are conducted to suit your schedules and can be done at your own pace. During this time, you are often expected to cover through materials and tutorials to gather the most out of the course. Exams can be taken online; however there are instances when you will be required to visit an examination center in order to get the certification.